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Bush steps up online campaign efforts

Video ads supporting President Bush's re-election are appearing on Web sites for more than 50 U.S. publications.

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Declan_McCullagh2.jpg
Declan McCullagh Former Senior Writer
Declan McCullagh is the chief political correspondent for CNET. You can e-mail him or follow him on Twitter as declanm. Declan previously was a reporter for Time and the Washington bureau chief for Wired and wrote the Taking Liberties section and Other People's Money column for CBS News' Web site.
Declan McCullagh
Web sites for more than 50 U.S. newspapers and magazines are sporting a new form of political outreach: video advertisements supporting President Bush's re-election effort. The ad, which features his wife, Laura Bush, lasts about two-and-a-half minutes and touts her husband's views in favor of federal spending on education and the No Child Left Behind Act.

While the effort to use the Internet as a political advertising vehicle remains in its early stages, candidates for national office are making a more concerted effort to advertise online than they did in previous elections. Democrat John Kerry has paid for ads that have run on the New York Times' and other Web sites, though they did not include full-motion video.