Microsoft's DNA is replicating within the Ohio Savings Bank.
titan announced today that the Ohio Savings Bank is using
Microsoft's architectural and technology framework for financial
institutions to link its various customer systems like automatic teller
machines, Internet banking, and customer call centers.
"Our computer architecture will be based on components in the middle tier
of an n-tier architecture, meaning it will be relatively easy to reproduce
the same information across all our delivery channels," said Peter
Goldberg, vice president at Ohio Savings Bank.
"A customer who performs a
telephone banking transaction and then reviews his or her account history
via our Internet site or in one of our branches will see that transaction
already performed. This will basically redesign everything we do on the
customer servicing side of our computers, but still allow us to link back
to our existing mainframe applications."
Trying to fulfill its pledge to be the plumbing behind corporate computing
systems, Microsoft came up with the concept of distributed Internet
application (DNA) architectures about two years ago. The program, which
offers software and consulting services, is centered around a number of
specific industries such as the banking industry. It
is a platform for building and linking information systems based on
Microsoft front and back office products like Windows 98, Windows NT, and
Last month, a number of financial service organizations including
Travelers, Crestar Bank, and Sanford Bernstein announced adoption of Windows
DNA for linking new applications to their legacy systems.
Ohio Savings Bank is set to go live on its new system this week. The $5.5
billion bank has 45 branches in Ohio and Florida.
The first phase of implementation is linking Ohio Savings' telephone
banking center with some of the firm's back-end operations. For the
project, Ohio Saving's 250 seats of the Windows NT Server and Windows NT
Workstation operating system are linked to back-end data systems so that
employees can access all relevant information on a customer.
"The Total Relationship System will allow for screen pops; profitability
analysis; online, real-time transactions; and contact management
information. A browser-based user-help system tells a personal banking
specialist exactly how to better service a customer, for example, in
looking up products or rates, or how to efficiently execute a stop
payment," Goldberg said. "And TRS is based entirely on Windows, so the
learning curve for our people on the new operating environment is really
The next phase is to roll out the relationship system to branch offices and
the remaining back-end areas.