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Apple's Schiller responds to angry developer

Top-level exec Phil Schiller responds via e-mail to a developer, making it the second time in less than a week that he's reached out to set the record straight about the App Store.

For the second time in less than a week, Apple executive Phil Schiller has responded via e-mail to criticism of the company's App Store.

Apple senior VP Phil Schiller Apple

The latest response from Schiller, Apple's senior vice president of worldwide product marketing, came in an e-mail over the weekend to Steven Frank, co-founder of Mac developer Panic.

In a recent post to his personal blog, Frank had said that Apple's rejection of Google Voice was the last straw for him, reported TUAW, which stands for The Unofficial Apple Weblog.

"My position is not that every app should be approved -- it's that rejected apps should be rejected for reasons that at the very least make consistent, logical sense, without garbage form-letter rejection notices that explain nothing, and with at least some sort of guidance available to the developer about how to fix the problem instead of meeting them with a brick wall," Frank said on his blog.

The complaints expressed by Frank have been echoed many times by other developers who see the approval process for the App Store as arbitrary.

However, Schiller offered some hope. "We're listening to your feedback" was the gist of the weekend e-mail, according to Frank, who choose not to make the entire e-mail public.

Schiller's other recent decision to reach out happened Thursday when he responded to a post on Daring Fireball that criticized Apple for rejecting a dictionary application from the App Store.