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Apple's gambit

Will the iMac bring salvation?

Special report: Apple's Gambit
August 13, 1998
12 p.m. PT

Apple's gambit




Mac momentum
lead story Apple needs a hit to keep pace on its turnaround course.

Resource drain?
Concerns persist that other key products are being neglected.

Seeking security
Will the iMac secure Apple's long-term financial stability?

$100 million blitz
Apple readies the costliest ad campaign in its history.

The good old days
A retrospective of Apple's many consumer projects.


 
Goodbye Columbus?
Apple shelves its set-top efforts but the guts of it live on.

 previous coverage
 • Jobs: Apple pegs growth to iMac
 • iMac center stage at Macworld
 • Retailers think iMac will sell
 • Apple's new consumer Macintosh
 • iMac spurs new publication
 • Will iMac's rollout be enough?
 • Apple manufacturing on the upswing