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Apple's gambit

Will the iMac bring salvation?

Special report: Apple's Gambit
August 13, 1998
12 p.m. PT

Apple's gambit

Mac momentum
lead story Apple needs a hit to keep pace on its turnaround course.

Resource drain?
Concerns persist that other key products are being neglected.

Seeking security
Will the iMac secure Apple's long-term financial stability?

$100 million blitz
Apple readies the costliest ad campaign in its history.

The good old days
A retrospective of Apple's many consumer projects.


Goodbye Columbus?
Apple shelves its set-top efforts but the guts of it live on.

 previous coverage
  Jobs: Apple pegs growth to iMac
  iMac center stage at Macworld
  Retailers think iMac will sell
  Apple's new consumer Macintosh
  iMac spurs new publication
  Will iMac's rollout be enough?
  Apple manufacturing on the upswing