The set-top box purportedly will come with an updated AirPlay platform that allows users to share their video with Apple TVs they don't own.
Although Apple sidestepped any discussion of the Apple TV set-top box during Tuesday's iPhone event, it might make up for that next week, according to one report.
On September 18, the same day Apple plans to release iOS 7, the company will announce an updated Apple TV, All Things Digital is reporting, citing people who claim to have knowledge of the computer maker's plans. The updated Apple TV will boast "an internal overhaul," according to the publication, that incorporates, if nothing else, enhancements to the Airplay wireless streaming technology.
Although details on the enhanced Airplay are slim at the moment, according to All Things Digital's sources, the update will allow users who have purchased programming or other video content from their own accounts to stream them to another person's Apple TV. All of the content will be streamed through AirPlay via the cloud, according to the site's sources.
Further details were not disclosed.
Apple's event on Tuesday proved to be a disappointment for those who had hoped the company would announce a new Apple TV (or a smartwatch or new Macs or iPads). Apple focused its time on two new iPhones -- the iPhone 5C and the iPhone 5S -- and failed to mention anything about its set-top box.