Apple stays mum on iPad Air's first-weekend sales

The company has typically disclosed its performance over its first few days, but not this year. That may be because the Retina Display-enabled iPad Mini has yet to launch.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile | 5G | Big Tech | Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
2 min read
The Apple Store in Palo Alto, Calif. James Martin/CNET

It looks like Apple won't be bragging just yet about the early sales of its iPad Air.

Apple, which has made it a routine to release first-weekend sales figures after the launches of new iPads and iPhones, this morning did not release a statement, which typically comes out at 5:30 a.m. PT the first Monday after a launch.

The lack of a press release could mean Apple is holding off until a later time, or that it is waiting for the launch of its iPad Mini with Retina Display , which is slated to hit stores later this month.

Apple announced sales of the iPhone 5S and iPhone 5C the following Monday after launch, touting 9 million iPhones sold over the first weekend.

Even without official figures, the early indication is that the iPad Air did better than its predecessor -- five times better than the fourth-generation iPad, in fact.

The iPad Air launches as Apple proves it's still at the top of its game when it comes to tablets. While the iPad Air doesn't represent a huge leap over its predecessor, the bump in specifications and redesigned body may have proved enough to convince buyers to jump aboard.

Piper Jaffray analyst Gene Munster said Friday that he expected Apple to sell between 2.5 million and 3.5 million tablets over the weekend.

Apple sold 3 million over the same period a year ago. Of course, the 2012 figures include sales and preorders for the iPad and iPad Mini. This year, preorders weren't available for the iPad Air, and the iPad Mini with Retina Display has yet to launch.

Also available were the older iPad Mini and iPad 2.

In addition, this year marked the company's widest iPad launch: 42 countries got their hands on an iPad on launch day, including China. Last year, only 27 countries were part of the launch event.

iPad Air goes on sale (pictures)

See all photos