Without providing any numbers, Apple says online preorders for its latest iPhone have been "incredible."
Just how many iPhone 5s did Apple sell since pre-orders began in the wee hours of Friday?
We don't have a number, but the company now says it was off the charts.
"Preorders for iPhone 5 have been incredible," an Apple spokeswoman told AllThingsD. "We've been completely blown away by the customer response."
New preorders for the device began being pushed back earlier today. Apple was the first to do so, exhausting its initial supply of launch day deliveries within the first hour of going on sale. The carriers, including AT&T and Verizon followed, extending new orders by two or more weeks.
In the early rush for the device, some carrier sites buckled, something that happened with both the iPhone 4S and the 4 before it.
The iPhone 5, which was announced earlier this week and hits stores September 21, is thinner, longer, lighter, and comes with a faster processor and faster LTE wireless networking. And it comes with greater sales ambitions: Apple is releasing it for sale in more countries sooner. Some analysts expect that faster opening of sales will mean more revenue for Apple in the fourth quarter of 2012.
This is not the first time Apple says it has been "blown away" by pre-orders. Apple sold more than 1 million iPhone 4Ses in its first 24 hours of pre-sales last October, and said that it had been the "most for any new product" the company had launched. The year prior Apple sold 600,000 iPhone 4s during the same time period.