Although still in search of a CEO, Apple
today picked a new senior vice
president for Americas commerce.
Mitch Mandich, 48, will be responsible for sales activities for all markets in the United States, Canada, and Latin America, according to the company.
Mandich was previously vice president of the North America business division. Before joining Apple in February, he was
vice president of worldwide sales and services at Next Software
where he developed and led the strategy for Internet and
client-server sales to enterprise customers.
"Understanding and responding quickly to our customers'
needs enables Apple to be more competitive in the marketplace,"
Mandich said in a statement. "I look forward to the opportunity
to be part of the team that reestablishes Apple's strengths in our core markets."
Mandich has more than 15 years experience in the client-server industry, having held previous positions with Pyramid Technology, Tandem, and Unisys.
The company was not immediately able to provide information
on whether Mandich's job is a new position.
"Mandich's role will be the focal point for the integration
of sales and support activities in the Americas," said Dave Manovich, Apple's executive vice president of worldwide sales and service in a statement.
Apple also said it closed its first series of meetings
with its customer advisory boards.
It said the attendees, representing some of the largest
corporations in the United States, discussed Apple's products and strategic direction and examined the impact of Apple's future technology on their business.
Attendees included Time Warner, Viacom,
DuPont affiliate Dupont Scientific, and Hallmark.
Apple said it plans to continue the meetings on a quarterly
Reuters contributed to this report.