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Apple nabs 68 percent of tablet market in second quarter

A collection of Android-based devices was able to capture only 29.3 percent of the market, according to new data from Strategy Analytics.


Apple's iPad has watched its market share in the worldwide tablet space grow over the last year, according to new data from research firm Strategy Analytics.

During the second quarter of 2012, 25 million tablets were shipped worldwide. Out of that, Apple accounted for 17 million units, helping it secure 68.3 percent of the marketplace. Android-based devices combined for 7.3 million shipments and 29.3 percent market ownership, according to Strategy Analytics.

"Despite high expectations for companies like Amazon, Samsung, Acer, and Asus, the Android community has yet to make a serious dent in Apple's dominance of the tablet market," Strategy Analytics Executive Director Neil Mawston said today in a statement. "Unspectacular hardware designs, limited uptake of cellular models, and a modest number of tablet-optimized services have been among some of the main reasons for Android's mixed performance so far."

Still, Android has held steady. During the second quarter of 2011, devices running the platform were also able to grab 29.3 percent of the tablet market. Apple, meanwhile, owned 62 percent of the tablet market last year.

It should be interesting to see how these figures will change in the third quarter. Google's Nexus 7 is selling extremely well, and its 16GB model has already sold out. Google has not yet said when it expects to have more 16GB Nexus 7s in stock.

Still, it'll be extremely difficult for the Nexus 7 to match Apple's iPad. The Cupertino, Calif.-based company announced yesterday that it sold 17 million iPads during the second quarter, setting a new record and jumping 84 percent over sales during the same period last year.