Apple moves to trademark 'iPad Mini' in the U.S.

The device maker filed for the trademark with the U.S. Patent and Trademark Office last week.

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Former CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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Apple's iPad Mini.
Apple's iPad Mini. Josh Miller/CNET

Apple has applied for a trademark on the "iPad Mini" brand.

The company filed the trademark application with the U.S. Patent and Trademark Office last week. In the application, Apple describes its tablet as a full-featured slate, offering everything from Web connectivity to calendaring.

Here's Apple's description of its tablet: A "handheld mobile digital electronic device comprising a tablet computer, electronic book and periodical reader, digital audio and video player, camera, electronic personal organizer, personal digital assistant, electronic calendar, and mapping and global positioning system (GPS) device, and capable of providing access to the Internet and sending, receiving, and storing messages and other data."

Apple announced its iPad Mini last month and launched it earlier this month. The tablet comes with a 7.9-inch display and runs Apple's iOS platform. The iPad Mini starts at $329 for the 16GB, Wi-Fi-only model. Last week, Apple launched the 4G LTE-equipped option, which starts at $459.

With the U.S. filing now complete, Apple has its bases well-covered on the iPad Mini's branding. According to Patently Apple, which was first to discover the trademark application, Apple filed for trademark protection on the iPad Mini branding earlier this month in Europe and Canada.

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