Apple expands Racial Equity and Justice Initiative with $30M in new commitments

The new investment expands on last year's initial $100 million commitment, with a focus on Hispanic/Latinx communities.

Adam Benjamin
Adam Benjamin Managing Editor
Adam Benjamin has helped people navigate complex problems for the past decade. The former digital services editor for Reviews.com, Adam now leads CNET's services and software team and contributes to its game coverage.
Expertise Operating systems, streaming services, mobile apps and first-person shooters Credentials Adam has been covering streaming services since 2013 and wants to help people navigate the subscription creep in their lives.
James Martin/CNET

Apple is investing an additional $30 million in its Racial Equity and Justice Initiative, the company said Tuesday. 

The new commitments expand on the initial $100 million investment the company made last year, in the wake of George Floyd's death at the hands of a Minneapolis police officer. Multiple tech firms, including Google and Amazon, also announced million-dollar commitments to racial equality last summer, but Apple's commitment was one of the largest, even before the new expansion. 

The $30 million will be used partly as a continuation of the initial vision -- by expanding initiatives in historically black colleges and universities, or HBCUs -- and partly to expand the program in new directions, such as a Global Hispanic Serving Institution Equity Innovation Hub, in partnership with the California State University.

The expansion of Apple's Racial Equity and Justice Initiative includes several new commitments to Hispanic/Latinx communities, such as the first-ever cohort for Hispanic/Latinx developers at Apple's Entrepreneur Camp. The program connects developers from underrepresented backgrounds with Apple experts and a network of Entrepreneur Camp alumni.