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Apple CEO: We've locked up 94% of education tablet market

Tim Cook calls the company's share in the education arena unheard of in most businesses.

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Roger Cheng
Roger_Cheng.jpg
Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
CNET

Apple continues to dominate the market for education tablets.

Apple CEO Tim Cook said that iPads make up 94 percent of the market for education tablet, a stat that he noted was impressive and unheard of in most businesses.

"I've never seen a market share that high before," Cook said Monday during a conference call with analysts.

The company has attempted to push its tablets into the education arena with textbook support and discounts for bulk purchases. Schools represent a potential source of growth at a time when the iPad's market share dominance has eroded in the general consumer market. Cook said the education business represented a potential $1 billion market for Apple.

Apple on Monday reported fiscal fourth-quarter results that topped Wall Street expectations, led by strong iPhone sales. But iPad sales of 14.1 million units was short of estimates and flat from a year ago.

Apple could see a spike in iPad sales in the next quarter, with consumers likely scrambling to buy the iPad Air, which hits the market on Friday. The iPad Mini with Retina Display is scheduled for later in November.