Apple CEO Cook: 'We have great things we are working on'

At the iPhone launch on China Mobile comes the inevitable question about upcoming products. Not now, says the Apple chief, "you will be so much happier when you see it."

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
Apple CEO Tim Cook
Apple CEO Tim Cook in September 2013, as the iPhone 5S and iPhone 5C launch in the US. James Martin/CNET

Apple on Friday officially brought its iPhone to China Mobile's 763 million subscribers. But don't go thinking that good news for Apple had CEO Tim Cook giddy enough to let slip any details of the company's plans.

During an event launching the iPhone on China Mobile, Cook was asked whether Apple might launch an iPhone with a bigger screen or offer flexible displays in future models. All Cook would say, in essence, is that customers can expect some nice updates in the future.

"We never talk about future things," Cook said, according to Bloomberg, which was in attendance at the event. "We have great things we are working on but we want to keep them secret. That way you will be so much happier when you see it."

Apple is expected to unveil a new iPhone this year, along with updates to its iPad line. There's also hope in the marketplace that Apple will show off its long-awaited iWatch and possibly, the television Steve Jobs hinted at before his death.

Until then, however, Apple can bask in the launch of its iPhone on China Mobile, the world's largest carrier, after long years of negotiations.