Apple CEO Tim Cook kicked off today's event by tossing out a lot of milestones. Below are some of the key numbers, and go here for CNET's full coverage.
Mountain Lion upgrades. 7 million since release.
MacBook together with MacBook Air. Number 1 in market share for last three months.
iPad Sales. Cook notes 17 million sold from April to June, with 84 million sold through June. Says iPads are in 94 percent of Fortune 500 companies.
Worldwide tablet market share. 68 percent for April through June.
iPad Apps. 250,000 downloaded.
iOS devices. 400 million sold through June.
Here are some details on the iPhone 5, offered by marketing chief Phil Schiller:
Thinnest iPhone yet. 7.6mm thick, 18 percent thinner than iPhone 4.
20% lighter than 4S. Schiller said iPhone 5 weighs 112 grams.
Bigger screen. Measures 4 inches, and offers 44% more color saturation than iPhone 4S; 16:9 aspect ratio. Widescreen videos look far better, says Schiller.
New chip, the A6. About twice as fast the A5; twice as fast for graphics.
Improved camera. 8-megapixel sensor, 3264x2448 resolution with backside illumination, hybrid IR filter, five-element lens, f2.4 aperture.
Better battery life. The claims: 8 hours of 3G talk time, 3G browsing; 8 hours LTE browsing; 10 hours for Wi-Fi browsing; 10 hours video; 40 hours music; 225 hours while on standby.
iPhone 5 pricing. They'll cost same as iPhone 4S did: $199 for a 16GB version, $299 for a 32GB version, $399 for a 64GB version, all with a two-year contract.
Here are some details about iTunes, iCloud and iPods:
iTunes store stats. Store has 26M songs, with more than 20 billion songs purchased over the last nine years, according to Eddy Cue, Apple's iCloud and music chief. The iTunes store is now available in 63 countries.
Downloads from iOS devices. 66 percent of all downloads from iTunes come from iPhones and iPads.
iTunes accounts with 1-click purchasing. 435 million.
iTunes customers using iCloud. 200 million, and Cue says there have been 15 billion downloads from iCloud.
350 million iPods. Total number sold.
Thinner iPod Nano, 7th generation. It's 5.4mm thick, 38 percent percent thinner than the 6th generation. Display is 2-inch, multi-touch.
iPod Touch, 5th generation It's 5. 6.1 mm thick, and 88 grams -- the thinnest and lightest iPod touch yet, says Greg Joswiak, vice president of iPod and iPhone product marketing. It will also have a 4-inch screen.
iPod Touch apps. There are 175,000 games and apps for the device.
Faster performance for iPod Touch. Will have A5 chip, which Joswiak says is 7 times faster than the previous model when it comes to graphics.
Battery life for iPod Touch. Joswiak says new Touch gets 40 hours of music, 8 hours of video.
Improved iPod Touch camera. Includes a flash, 5 megapixels with backside illumination, hybrid IR filter, five-element lens, f/2.4 aperture with auto-focus.
Video specs for iPod Touch. Shoots 1080p video, front camera does FaceTime HD with 720p.
Prices of iPod Touches. 32GB is $299, 64GB is $399.
Prices for Shuffle and iPod nano. 2GB shuffle is $49, 16GB is $149.
New headsets, called EarPods. 600 million of the old ear buds have been sold, and now Apple is upgrading to EarPods, which will come with iPhone 5, new iPod Touches and Nano.