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Apple, AT&T reportedly prepping staff for iPhone 5 launch

Apple is reportedly recruiting more staff for late August and early September, while AT&T is asking its own employees to be available for more customers in September.


Apple and AT&T are both reportedly gearing up their employees for September, the month that the iPhone 5 is expected to launch, according to several reports.

Apple will be bumping up its staff in U.S. retail Apple stores early this fall, according to MacRumors. This follows prior reports of Apple looking to increase staffing in the U.K. from August through October as noted by SlashGear and other tech news sites.

Apple is also bringing back former employees to work part-time for holidays, product launches, and the back-to-school season, added MacRumors, citing a former employee who received an invite to work between August 15 and September 15.

Of course, boosting retail staff around the end of summer is likely a response to more traffic from students going back to school, noted MacRumors. But the timing does coincide with the weeks that Apple would need to prep the iPhone 5 for its retail shelves if the new phone is to launch this fall.

AT&T has also reportedly been revving up its employees to prepare for more foot traffic at its stores in September, a source told Boy Genius Report. The carrier has asked its managers and employees to finish any current training as soon as possible so that they can be available at that time.

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• Grand Central Apple retail store awaits approval

The iPhone's other U.S. carrier is anticipating a fall rollout for the next model. Incoming Verizon CEO Lowell McAdam recently said he expects the next iPhone to debut in the fall, though even he isn't sure.

"You will have to ask Apple that, but we expect that probably sometime in the fall, and I think you will see a significant jump there when we get to that point," McAdam said last Friday during a conference call.

The next iPhone has been the subject of varied rumors over the past few months. Some reports say the next iPhone will be only a minor update to the iPhone 4, while other reports have pointed to a entirely new and improved model iPhone 5. Though a variety of launch dates have been bandied about, some of the latest sources have pointed to a fall release, specifically sometime in September.