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Apple apologizes for Baby Shaker

A day after the horrific application was pulled from the App Store, Apple has issued a formal apology calling the approval of the "deeply offensive" application a "mistake."

Tom Krazit Former Staff writer, CNET News
Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.
Tom Krazit
2 min read

Updated at 3:00 p.m. PT with word from Sikalosoft.

Apple issued a statement Thursday apologizing for allowing the Baby Shaker application onto the App Store.

Just hours before the App Store offers up its 1 billionth download, Apple was forced to acknowledge that perhaps the most notorious iPhone application ever constructed was "deeply offensive" and a "mistake." Baby Shaker appeared on the App Store Monday, and was pulled Wednesday after a media frenzy grew following the discovery of the application by the founder of a shaken baby syndrome foundation.

Apple has apologized for approving Baby Shaker for inclusion on the App Store. Screenshot by Tom Krazit/CNET

Apple's statement follows in its entirety:

"This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."

The company refused to comment on the process that led to the approval of Baby Shaker as an iPhone application. The day it revealed the software development kit for the iPhone last year, Apple said it planned to review every single iPhone application submitted for inclusion on the App Store, and reject applications that violated certain guidelines for porn, spam, or other offensive content.

However, in practice, Apple has chosen to wield its rejection stamp in confusing and sometimes contradictory ways.

Applications have been banned for containing off-color language. The creators of South Park were not allowed to sell their application because of "potentially offensive" content, despite the fact that the show's episodes are available in the iTunes Store. And Apple has rejected applications that appear to compete with its business interests while approving applications submitted by well-connected friends that break App Store rules.

Apple's decision to play App Store gatekeeper has forced it into what might be an unsustainable position. If the volume of submissions to the App Store continues to grow--there are now more than 35,000 applications currently on the store, Apple executives said Wednesday--Apple will be forced to employ an army of application inspectors who will not only have to scour each app for technical quality, but make content-related decisions based on criteria Apple has yet to disclose.

Sikalosoft, the company that created Baby Shaker, has not responded to e-mails requesting comment on the application as well as the approval process, and whether or not Apple raised any objections to the application during that process. Any mention of Baby Shaker has been removed from Sikalosoft's Web site, but a benign application called Dice Mosaic is still available in the App Store.

Updated 3:00 p.m. - Macworld noticed that Sikalosoft has posted an early candidate for Understatement of the Year on its new Web site. "Okay, so maybe the Baby Shaker iPhone app was a bad idea." The rest of the site is devoted to information about Shaken Baby Syndrome. Alex Talbot, who appears to be the developer behind Baby Shaker, has still not responded to e-mailed requests for comment on the application.