Best Buy's Anniversary Sale Samsung Could One-Up Apple Peloton Alternatives GMMK Pro Keyboard Review Natural Sleep Aids $59 Off Apple TV Equifax Error: Check Your Status Biggest Rent Increases
Want CNET to notify you of price drops and the latest stories?
No, thank you

Amazon making moves in India, launches Prime service with more coming soon

The launch of same-day delivery option to Indian customers further captures Amazon's commitment to India.


Like Apple and Facebook, Amazon wants a slice of India. And now, the Seattle-based company is taking action.

On Tuesday, Amazon launched its Prime subscription service in the world's second most-populated nation. Through Prime membership, the e-commerce giant offers free and faster delivery options to customers. The service is available in only a handful of regions, including the United States, UK, Japan and Germany.

As part of Prime, Amazon is currently offering Indian customers in "over 100 cities" one-day and two-day delivery options, and access to special deals. Customers in 20 cities will be able to opt for the same-day and scheduled deliveries.

India looks to be a key market for Amazon, with the country's e-commerce space estimated to be worth $119 billion by 2020. Last month, Amazon CEO Jeff Bezos, while announcing an additional $3 billion investment in the country, noted that he sees a "huge potential" in India. In the three years since its arrival in the country, Amazon India has already become one of the top e-commerce players, often trading tentpole position with local champion Flipkart.

The subscription service is currently priced at 499 rupees (roughly $8, £6 or AU$10) for a year for anyone who signs up for the 60-day free trial, slightly cheaper than the $10.99 it costs in the US.

Amazon has yet to launch the Video and Music sections of Prime in the country, but a recent report stated the company would be dropping around $300 million to create original video content specifically for India.