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Amazon launches Black Friday deals store

For the retail giant, Black Friday is no longer just a day, it's a season. And that season has arrived.

Katie Collins
Katie Collins Senior European Correspondent
Katie a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor Swift correspondent. You can also find her writing about tech for good, ethics and human rights, the climate crisis, robots, travel and digital culture. She was once described a "living synth" by London's Evening Standard for having a microchip injected into her hand.
2 min read
Amazon Cyber Monday 2013

Prime members are set to get a 30-minute head start on this year's lightning deals.

Screenshot by John P. Falcone/CNET

Shoppers, get your credit cards poised.

Amazon on Sunday launched its Black Friday deals store as it begins to count down to what traditionally has been one of the biggest shopping days of the year.

The Seattle retailer promises tens of thousands of deals on technology, toys and clothes between now and December 22. TVs, digital cameras, projectors and connected products for the home are all included in a short list of products designed to give consumers a taste of what will be available.

Black Friday, the day after Thanksgiving, has always lured price-conscious consumers with the promise of killer deals. But the day itself has become less important as retailers like Amazon start their big holiday sales during the days leading up to Black Friday and continue them afterward as well. Like last year, Amazon has kicked off its 2015 Black Friday deals the day after Halloween.

The best early Amazon Black Friday deals so far

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Black Friday sales are big for Amazon, though the company said sales on Prime Day, a discount event held for the first time this past July, exceeded last year's Black Friday sales.

In one big difference this year, Amazon will give shoppers with Prime membership early access to more than 30,000 lightning deals. Prime Early Access will give subscribers a 30-minute head start to snap up items before the hordes descend. That could be a big advantage, as the best-value items tend to sell out very fast.

Here's a flavor of what Amazon will have on offer this year, gadget-wise:

  • 30 percent off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
  • 47 percent off Jaybird X Sport Bluetooth Headphones
  • Optima HD37 Full 3D 1,080p 2600 Lumens DLP Home Cinema Projector for less than $800
  • Up to 50 percent off select Home Automation products