Ad campaign touts multimedia cards

Multimedia Card Association kicks off ad campaign to promote the small cards based on its specifications.

Michael Kanellos
Michael Kanellos Staff Writer, CNET News.com
Michael Kanellos is editor at large at CNET News.com, where he covers hardware, research and development, start-ups and the tech industry overseas.
The Multimedia Card (MMC) Association has kicked off a yearlong advertising campaign to promote the small memory cards based on the organization's specifications. The organization, which includes several flash manufacturers like Samsung, also gave official brand names to two of the latest cards based on its specifications.

MMCplus cards measure 32 millimeters by 24 millimeters, while the MMCmobile cards will measure 18 millimeters by 24 millimeters. Both the MMCplus and MMCmobile cards transfer data at faster rates than earlier MMC cards.