Yahoo's 30-day logo reveal finally comes to a close

After 30 days of purple fonts and exclamation points, Yahoo finally takes the wraps off its new logo.

Carrie Mihalcik Former Managing Editor / News

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Carrie Mihalcik

Sept. 4, 2013 9:24 p.m. PT

Yahoo introduced its new logo to the world Wednesday night. While I'm still making up my mind on the new design, at least the 30-day logo rollout is over.

Yahoo announced plans to unveil a new logo that reflected the company's "renewed sense of purpose and progress" at the beginning of August. To build excitement for the new look, Yahoo tried out a different logo every day for the 30 days -- because nothing says purpose and progress like a 30-day waiting period.

While some of Yahoo's temporary logos were hits, most were misses. Yahoo said they wanted logos to display the company's "spirit of innovation," but the logos I saw were largely uninspiring.