Women.com Networks has acquired software developer ezSharing to build
customized features such as personal calendars and photo albums into its
network of sites, the company said today.
Through the deal, Women.com will add five new features to its women-focused
sites, including file and photo sharing, address book capabilities, and
reminder services. The company also plans to deliver many of these services
to wireless devices such as pagers and cell phones.
Terms of the deal, which were not disclosed, involved cash and stock, the
As Women.com looks to build on its strengths to keep visitors at its sites
for a longer period of time, it also has cut areas that haven't enhanced
brand loyalty and revenues. Last month, the company quietly closed its
online store for women's clothing and accessories, just three months after
launching the site.
"We think these (features) will drive more value for our visitors and cause
them to spend even more time on our network," said Ellen Pack, senior vice
president of Women.com.
ezSharing, whose site was in beta before the purchase, will contribute a
suite of software tools to the women's network. Women.com plans to fold
such features as the calendar and daily planning functions into compatible
areas within its 19 channels of content, such as Pregnancy and Fitness.