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VuClip: Mobile video search and playback for all

VuClip's spiel at Under the Radar: search and transcode video for any mobile phone with an Internet connection.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
VuClip mobile interface
More or less VuClip's looks on a mobile phone. CNET

VuClip, a start-up presenting at Wednesday's Under the Radar Conference, has a simple concept, but a good one: start with any Internet-ready phone. Search for a video by keyword, then select the video from the list of returned results. VuClip transcodes the video on-the-fly for your specific phone--screen size, video format, bit rate, and so on.

Right now, two things set VuClip apart from competitors: the fact that it's designed to search for any video hosted on the Web, and that it focuses more on mass market Java phones than it does on high-end smartphones, unlike most of the content companies presenting this morning. To this end, VuClip has a native app for Java phones in addition to a mobile-optimized site you can navigate to from any phone with Internet.

In addition to searching with VuClip, you'll be able to browse by a few categories or narrow the search to a specific site by keying in the site's name before typing the search term.

I tried a quick search, and about three videos show up per page, which makes sense with screen size allowances, but which also makes navigating a bit time consuming. It's better to be specific and hope your keywords match up with your target video.

Part two of VuClip's plan is to sign up partners on the API; that will let any carrier or content provider use VuClip's service.

VuClip has harnessed about 17 million video views since launching in January 2008.