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Vivendi sites get personal

Vivendi Universal Net USA on Monday said it will add online personals from Lavalife under an exclusive, three-year deal. The agreement brings one of the most sought-after online advertising niches to VUNet's network of sites, which includes MP3.com, RollingStone.com, MP4.com, GetMusic.com, EMusic.com and the Flipside Network. The deal is the latest for Toronto-based Lavalife, whose online partners include MSNBC.com. Lavalife sells telephone-dating services in more than 40 markets in the United States, Canada and Australia. It launched an Internet division in 1997, formerly known as Webpersonals.com, and has attracted about 4 million customers to date, according to the company.

Evan Hansen Staff Writer, CNET News.com
Department Editor Evan Hansen runs the Media section at CNET News.com. Before joining CNET he reported on business, technology and the law at American Lawyer Media.
Evan Hansen
Vivendi Universal Net USA on Monday said it will add online personals from Lavalife under an exclusive, three-year deal. The agreement brings one of the most sought-after online advertising niches to VUNet's network of sites, which includes MP3.com, RollingStone.com, MP4.com, GetMusic.com, EMusic.com and the Flipside Network.

The deal is the latest for Toronto-based Lavalife, whose online partners include MSNBC.com. Lavalife sells telephone-dating services in more than 40 markets in the United States, Canada and Australia. It launched an Internet division in 1997, formerly known as Webpersonals.com, and has attracted about 4 million customers to date, according to the company.