'Veronica Mars' movie is fastest-growing Kickstarter film campaign

The fan favorite raised $1 million within four-and-a-half hours and is nearly at the $2 million finish line, and Warners Bros. didn't even have to break a sweat.

Donna Tam Staff Writer / News
Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.
Donna Tam
Screenshot by CNET

A "Veronica Mars" movie is nearly a reality, thanks to the Kickstarter campaign's rabid fans.

The TV show's creator, Rob Thomas, with the blessing of Warner Bros., opened a crowdsourcing campaign today and asked for $2 million dollars to shoot a "Veronica Mars" movie. Four-and-a-half hours later, the project hit the $1 million mark, and now it's a few hundred thousand shy of its goal.

It's the fastest-growing film campaign on the crowdsourcing site, and this is the first time a major movie studio has been connected to a Kickstarter project like this. Warner Bros., a studio that normally makes big budget films costing tens of millions of dollars, wasn't going to foot the bill for a lower budget film like "Veronica Mars," based on a canceled TV series focused on a high school girl who is also a private investigator. So, Thomas suggested Kickstarter and Warner Bros. gave him the green light. If the fans would help pay for production, the studio would take care of the costs associated with distributing the movie.

Fans won't get a cut of any profits, true to the usual Kickstarter form, but they will get various movie memorabilia, a copy of the movie, and some other prizes.

A promise of a movie for the TV series and a Kickstarter campaign starring the original cast, including lead actress Kristen Bell, has garnered more than 25,000 supporters and counting, including this guy, who dropped $10,000 for a speaking role in the movie.