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Twittersphere: Um, sorry, Hillary Clinton, but you're #NotMyAbuela

A Clinton campaign attempt to connect with Latino voters leads to social-media backlash from those who challenge the premise that she is like their grandmother.

If Twitter and Facebook are any indication, this may not be the best way to connect with Latino voters.
Screenshot by Anthony Domanico/CNET

Hillary Clinton is a grandma, but after her campaign published a blog post Tuesday aiming to convince Spanish-speaking voters she's a lot like their own "abuela," social media exploded.

"Hillary never had to leave her home a 1,000 miles behind, move to California and work 3 jobs while raising 4 kids by herself," one Twitter user posted Wednesday using the #NotMyAbuela hashtag.

"Latinos aren't one size fits all. It takes more than a few Spanish words & cute pictures to get the Latino vote," tweeted another.

The post -- "7 things Hillary Clinton has in common with your abuela" -- attempts to convince Latino voters that the current Democratic presidential candidate and former secretary of state is just like their abuela (Spanish for grandmother) with a series of images and GIFs. "She isn't afraid to talk about the importance of el respeto (respect)," the post says at the top.

One GIF, for example, shows Clinton looking annoyed, with the caption "She reacts this way when people le faltan el respeto." Another GIF shows her saying she has one word for opponent Donald Trump: basta (enough). The post ends with an image of Hillary with singer Marc Anthony, who is best known for his Latin salsa numbers and ballads, alongside the words "Everybody loves abuela -- even this guy."

Not everyone loved the approach, however. News website Latino Rebels described the post as Hispandering, a term that refers to tactics viewed as pandering to get the coveted Hispanic vote, which many say could hold huge sway in the 2016 elections. The hashtag #NotMyAbuela was a top-trending topic on Twitter in the US on Tuesday, and it continues to trend on Facebook on Wednesday.

Hillary is grandmother to 15-month-old Charlotte, and the Clintons' daughter Chelsea revealed Monday that she's pregnant with her second child.