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Twitter reportedly in talks for video content from Viacom, NBC

Microblogging site would stream video clips to users in exchange for splitting ad revenue with the networks, sources tell Bloomberg.

James Martin/CNET

Twitter is in talks with TV networks Viacom and NBC to bring more video content to the microblogging site, according to a Bloomberg report.

The deals under discussion would allow Twitter to stream videos to its users in exchange for splitting the resulting revenue with the TV networks, sources told the news outlet. The deals could be finalized as early as next month, with arrangements with other TV networks to follow, sources said.

CNET has contacted Twitter for comment and will update this report when we learn more.

So far, Twitter's video experience has been limited. It launched Vine, a 6-second looping video application for iOS, on January 24. Although the unconventional video format has proved popular with everyone from citizen journalists to job-seekers, it hasn't emulated the traction captured by photo-sharing app Instagram.

Twitter has been taking steps to move beyond its 140-character message roots. The social network previously partnered with NBCUniversal during last year's Olympic Games in an effort Twitter CEO Dick Costolo described trying to "more closely tie the shared experience on Twitter to the actual event that is happening," essentially increasing its presence associated with the event.

Twitter took a big step toward increasing its entertainment presence with the launch last weekend of a new music site. The site debuted after the social network confirmed that it had purchased music discovery service We Are Hunted. CNET first reported the acquisition of the service, which tracks what music is trending on blogs, message boards, and other social media.