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Twitter is now going all the way live, video, that is

You can now create live-streaming videos directly on the social network.

Live video broadcasts can now be made directly on Twitter.

The social network said Wednesday it's made it easier for users to broadcast live video from the Twitter app. The service is similar Twitter's live-streaming app, Periscope, which anyone can use to join a live video, add comments or, for those inclined to do so, those floating hearts.

Here's how it works: when you're composing a tweet, tap the "LIVE" button. That pops up a pre-broadcast screen, which you can use to frame your shot. When you're ready, press "Go Live" to start broadcasting.

"This really brings the core functionality into Twitter," said Sara Haider, a senior software engineering manager. "We think all of the conversations will be augmented by the live stream."

Twitter's latest live video service comes as competition in live-streaming heats up. Two days ago, rival Facebook released live video features to US users of its popular Instagram service. Facebook has also said it plans to release a 360-degree live video feature soon. Twitter made live broadcasts of Periscope streams viewable about a year ago.

Debra Aho Williamson, an analyst at e-Marketer, said the move made sense for Twitter and its users.

"There's no reason for Twitter to have a completely separate platform just for watching live video," Williamson said. "It will be far easier for people to be able to record and share live video from directly within."

Earlier this year, Periscope CEO Kayvon Beykpour said users of the service were watching about 110 years' worth of video every day. Periscope users had created more than 200 million live broadcasts as of March.