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Twitter hires Google ad exec ahead of IPO

Ahead of an IPO expected next month, Twitter hires a Google advertising executive to lead the company's efforts to sell ad products to retailers.

Twitter has nabbed a Google advertising executive to be head of retail as the company attempts to generate revenue and show it still has growth potential ahead of its initial public offering.

J.J. Hirschle, director of media and entertainment at Google, is joining Twitter and will head of the retail sales vertical, a Twitter spokesperson confirmed to CNET. Bloomberg was first to report on the news Wednesday.

Hirschle starts on October 28 and will report to Matt Derella, a sales vice president at Twitter who is also a former Google employee. He'll be in charge of Twitter's efforts to sell ad products to retailers.

Hirschle joined Google in August 2004 as a senior account executive, according to his LinkedIn profile, and has held several positions with the Web giant.

Twitter recorded revenue of $168.6 million in the third quarter and has 230 million monthly active users, the company said in an amended regulatory filing submitted Tuesday. Twitter also announced it will list shares on the New York Stock Exchange rather than the Nasdaq, which is the home to most public tech companies, such as Microsoft, Apple, Google, and Facebook.

Twitter formerly announced at the beginning of October its plans to go public and its goal to raise $1 billion. Its IPO date could be as soon as November 15 and the social network will use the ticker symbol TWTR.

Update, October 17 at 8:24 a.m. PT: Adds confirmation from Twitter on hiring J.J. Hirschle.