Twitter co-founders partner with new startup, Branch

The Obvious Corporation, headed up by former Twitter execs, gets going on its second project--a Web site geared toward "a smart new brand of high quality public discourse."

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr
2 min read
Branch homepage Screenshot by Dara Kerr/CNET

Twitter's co-founders, who now head an incubator site called the Obvious Corporation, announced their involvement in a second project today--Branch. This new Web site will be focused on creating a discussion platform that will "turn the Internet's monologues into dialogues."

"The prototype, called Branch (formerly Roundtable), enables a smart new brand of high quality public discourse," Twitter and Obvious Corporation co-founder Biz Stone wrote in a blog post today. "Curated groups of people are invited to engage around issues in which they are knowledgeable."

The Branch project is a partnership between the Obvious Corporation--started by Twitter co-founders Stone, Evan Williams, and former Twitter product chief Jason Goldman--and the developers who conceived of the project, Josh Miller, Cemre Gungore, and Hursh Agrawal.

"Many of us know the Internet as a seemingly limitless source of information, but information is not knowledge," Stone wrote. "We'd like to see the web evolve to a point where we get smarter when we spend time engaging."

Branch's initial prototype was built on top of the Twitter platform, developer Josh Miller wrote in a Branch blog post today. And, according to Stone, the Obvious Corporation will "join forces" with Branch on technology, product design, branding, marketing, and several other aspects of the product.

The Obvious Corporation's first project was an app called Lift, which was announced last August. Still in private alpha, however, not much is known about this app. Stone described it as an "application for unlocking human potential through positive reinforcement."

Branch is currently in private alpha, but the site invites people to sign up to receive more information when it's available. The company's developers have been working out of the Obvious Corporation's headquarters in San Francisco but plan to move to Betaworks in New York City this summer.