Twitter buys microblogging site Posterous

Twitter acquires the simple blog platform, a rival to Tumblr, but discloses no terms of the deal.

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
2 min read

The nanocontent company Twitter is buying the microblog site Posterous, according to posts on both services (Twitter | Posterous). Terms of the deal are not yet public.

Posterous is a blog platform with a focus on simplicity. Like competitor Tumblr, it's designed so users can quickly create short posts. Items can be posted from the Web, the Posterous mobile app, or from e-mail.

The announcement posts say that the Posterous service Spaces will stay up and running "without disruption," but that users who wish to move off the system will get instructions for doing that shortly. The posts also say that the team is hiring.

Founder and CEO Sachin Agarwal said on his personal Posterous Space that, "This is one of the greatest days of my entire life." He says, "There is no better fit for Posterous than Twitter," and that, "The people at Twitter... share our vision for making sharing simpler."

(Translation: Agarwal won't need to apply for food stamps once the sale goes through.)

Here's the announcement from the Twitter site:

Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple--a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.

Posterous Spaces will remain up and running without disruption. We'll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we'll share clear instructions for doing so in the coming weeks.

We're always looking for talented people who have the passion and personality to join Twitter. Acquisitions have given us people and technology that have enabled us to more quickly build a better Twitter for you.

Posterous reports 15 million unique users.

The company launched out of Y Combinator in 2008. It went through a major conceptual redesign in September of 2011, with the launch of the Spaces product. Spaces layered a social architecture onto the platform, aping in some ways the Twitter concept of "subscribing" to other users' feeds. In addition to letting users read any other public content, the Spaces product was designed to give users a sense of community and reciprocal sharing.

Posterous still wasn't making money back in September, but the company was doing well, according to Agarwal. He said paid services were forthcoming then, though they haven't yet appeared. It's a safe bet that any such plans will be put on hold or canceled as Twitter absorbs the company and assigns its employees to integration efforts and non-Posterous activities inside Twitter.