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Turner Sports reels in Bleacher Report

Under the deal, Bleacher Report, a San Francisco-based online network that turns out a high volume of local sports information, will become part of Turner's wide sports portfolio.

The Bleacher Report front page from the Friday before this year's Super Bowl. Screenshot by CNET

Bleacher Report, one of the largest sports news sites on the Web, was acquired today by Turner Broadcasting System.

The San Francisco-based startup focuses on delivering targeted sports news to about 10 million unique users a month. But unlike many sites whose content is written by a limited in-house staff, Bleacher Report relies on a wide network of mainly volunteer contributing writers around the country and the world who are passionate about the teams they love and who pen opinion and reaction pieces at a heavy pace in exchange for a prestigious slot on the site.

Terms of the deal were not released. But current Bleacher Report CEO Brian Grey, a veteran of Yahoo Sports, will remain on in that role as well as adding the new title of senior vice president for Turner Sports.