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Trump unveils 'crooked Hillary' Snapchat filter for debate

Republican nominee's campaign releases a Snapchat Geofilter ahead of tonight's debate, complete with a Hillary Clinton jab and fireworks.

The first of four debates between Democratic nominee Hillary Clinton and Republican nominee Donald Trump will air tonight, but already punches are being thrown.


Trump's Snapchat geofilter.

Courtesy of Robert Gottsegen

On Monday, the Trump campaign rolled out a location-based Snapchat filter to tie in with tonight's debate. The filter features a "Debate Day" header with a sub-header that reads "Donald J. Trump vs Crooked Hillary." At the bottom is a disclaimer that states his campaign paid for the Geofilter, which is available nationwide.

Snapchat users skew towards a younger audience, with 37 percent of users being between 18 and 24 years old. This is the same demographic Trump is struggling to secure, according to data from the Pew Research Center.

Launching a Snapchat filter could be a campaign strategy from Trump's team to appeal to younger voters and it wouldn't be the first time either candidates used social media to court voters (or call each othernames). In January, Clinton appeared on Jimmy Fallon's "Tonight Show" to take a Snapchat on television.

It is unknown how often the filter is being used. The Trump campaign didn't immediately respond to a request for comment.

Social media will continue being a big factor on the ongoing presidential race, however, with Twitter and Bloomberg live-streaming the debate, as well as Facebook.

For more information, check out CNET's guide on how to watch the debates live.