TikTok Will Label Content From State-Controlled Media Amid War in Ukraine

TikTok wants viewers to know if their videos are made by state-controlled media, and has evolved its anti-misinformation efforts.

David Lumb Mobile Reporter
David Lumb is a mobile reporter covering how on-the-go gadgets like phones, tablets and smartwatches change our lives. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics, NBC Asian America, Increment, Fast Company and others. As a true Californian, he lives for coffee, beaches and burritos.
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Tik Tok video
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In response to the Russian invasion of Ukraine, TikTok will start warning viewers that videos they're watching are posted by state-controlled media. 

Last year, TikTok started working on a feature to add labels to state-controlled media, and is rolling it out early as the war continues in Ukraine, according to an official blog post Friday. The company will start applying labels to content from some state-controlled media accounts over the coming days to give viewers context.

When users search for content, the state-controlled media label will appear on the bottom of videos similar to other TikTok banners. The first accounts to get labels will be from Russian state-controlled media, TikTok confirmed over email. The company defines state-controlled media as "entities for which a government exercises direct or indirect control over their editorial content or decision making," consulting with over 50 experts from 20 countries. 

In other efforts to combat misinformation, TikTok is restricting content that's being fact checked or can't be substantiated from being shown in "For You" recommended feeds. The platform also said it has evolved methods to detect and take action on livestreams broadcasting "unoriginal or misleading content."

"We remain focused on preventing, detecting, and deterring influence operations on our platform and our systems help us identify, block and remove inauthentic accounts, engagement or other associated activities on TikTok," the official blog post read.