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Target goes all Netflix, joins streaming-video fray

"Target Ticket" lets users pick from more than 30,000 titles to buy or rent, including new film releases, next-day TV shows, and exclusive Target content.

Carrie Mihalcik Senior Editor / News
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Carrie Mihalcik
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Target's new digital video service, Target Ticket, lets people rent or buy movies and TV shows. Target

Can't find anything to watch on Netflix, Amazon Instant Video, Hulu, or any other online-streaming service? Well, now there's one more place to check.

Target on Thursday launched its new digital video service, Target Ticket, which lets people buy or rent movies and television shows. Target said more than 30,000 titles are available for between $1 and $37, including new film releases, next-day TV shows, and exclusive Target content like behind-the-scenes extras.

It's free to sign up for the service and there's no subscription fee. Users can also set up multiple profiles, which means multiple people can watch the video of their choice, on the device of their choice, at the same time.

Target touted that it's putting a "unique, family-friendly spin on digital video" by letting parents customize profiles to filter according to "age-appropriateness; level of violence; profanity; MPAA and TV Parental Guidelines." The company has also partnered with Common Sense Media to provide reviews on movies and television shows so "parents can choose the right content for their children."

Target Ticket is available through multiple devices, including PCs or Macs; Xbox 360; Roku; Samsung televisions and Blu-Ray players; and Android and iOS devices. Videos can be streamed online or downloaded to watch offline -- though digital licenses do restrict the number of times a title can be downloaded.

To entice people to get started with the service, Target Ticket is offering new users 10 free downloads on select movies when they sign up. Target REDcard holders also get 5 percent off each purchase.