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Target brings back Amazon devices to its digital shelves

Fire tablets, Fire TV devices and Kindle e-readers return to after a four-year hiatus.

Target and Amazon, together again.


Four years ago, Target threw Amazon's gadgets out of its stores amid heightened competition between the retailers.

Now, the big-box chain has reversed course, bringing back Amazon's Fire tablets, Fire TV devices and Kindle e-readers to its website, with plans to sell the gadgets in stores by October, according to a report from Bloomberg. The Amazon Echo smart speaker, though, doesn't appear on

"Target continually evaluates our assortment to deliver quality products at a great value," a Target spokesperson said in a statement Thursday. "We know our guests love the many aspects of shopping at Target, and believe they will appreciate the convenience and savings of finding these items in our stores and on"

Target expects the Amazon devices will help drive more traffic to its stores and boost its electronics sales, Bloomberg reported.

Walmart, another major competitor to Amazon, still doesn't sell Amazon devices.