Stellar examples of 6-second marketing on Vine
It's marketing heaven for 6 seconds at a time as we look at the brands that are using Twitter's 3-month-old video app most inventively.
Just three months after release, Twitter's Vine video service for creating 6-second clips has already become the muse of marketers looking to reach people through imaginative messaging.
Brands such as Lowe's, Urban Outfitters, Taco Bell, and Bacardi, with the help of their digital agencies, have embraced the platform to test unconventional campaigns on social audiences who seem to appreciate their business-as-unusual approach.
What follows is a panoply of creative Vine brand campaigns. If advertisements as looping, GIF-like videos scare you, I suggest you turn away now.
Note: If for some reason a particular clip below shows up as nothing more than a black box, you can click on the white banner along the top of the box to open the clip in a new browser tab.
Lowe's helps you fix it, quick
Fix it in 6 seconds? Yeah, right. But home-improvement company Lowe's has crafted some pretty inspiring #lowesfixinsix Vines that make all those honey-do household chores (for him and her) look like a piece of cake.