Despite its success as the online leader for placing banner advertisements, the company's mounting legal problems in connection with its data-collection practices may take a toll.
"Companies like DoubleClick take advantage of the technology to rob people of their privacy."
- Michigan Attorney General Jennifer Granholm
Michigan initiates DoubleClick inquiry
Trouble for the company gains momentum, as Michigan's attorney general takes steps to file a consumer protection lawsuit blasting the online ad firm's data-collection practices.
Is DoubleClick privacy plan adequate?
The Internet advertising giant announces a series of steps to mute a chorus of criticism over its online privacy policies, but consumer advocates say the measures don't go far enough.