StarMedia Network, whose Web sites are geared toward Spanish- and
Portuguese-speaking audiences, today launched a site for Latinas in
cooperation with beauty products company L'Oreal.
Today's launch of Cadamujer.com in Mexico will be followed by unveilings in
Brazil and Argentina in coming months, the company said.
Cadamujer, which translates to "every woman," will provide news, shopping
outlets and community services focused on Latin women, the company said.
Those who visit the site will have access to L'Oreal makeup products,
including those by Lancome, Maybelline and Biotherm. Advice on hair and
skin care also will be available.
Cadamujer joins several other Web sites
targeting specific ethnic groups.
Just last month, two former lawyers from New York launched a site for
Latinas called HolaMujer.com, a bilingual network that also offers news on
beauty and health and information about community services.
Forrester Research analyst Ekaterina Walsh said she doubts such sites will
survive in the long run.
"They have to specialize even further, get more nichey--not just cover
Latinas," she said.
Peter Blacker, senior vice president of global sales and strategies at
StarMedia, said his company's site will do more than just target Latin women.
"We are going after the over 6 million Latin women who are online today," he
said. "On the one hand we offer a global community, but if you're Argentine,
you'll get news from Argentina, and if you're Brazilian, you'll get news from
He said he believes StarMedia's partnership with L'Oreal sets Cadamujer
apart from other Web sites.
"L'Oreal shares our mission of empowering Spanish- and Portuguese-speaking
audiences by providing women with a reason and a place to go online to
exchange ideas, purchase products and access information relevant to their
lives," Fernando Espuelas, chief executive officer of StarMedia, said in a
StarMedia's online properties include LatinRed, OpenChile and AdNet. The
company was founded in 1996 and has operations in six South American
countries, Spain, and several cities in the United States.