Spotify Acquires Heardle, a Wordle-Style Music Trivia Game
The streaming music service is looking for ways to add more interactivity.
Spotify on Tuesday said it has acquired popular music-guessing trivia game Heardle.
"We see Heardle as more than a trivia game. It's also a tool for musical discovery," the music streaming service said in a statement. Terms of the deal weren't disclosed.
Heardle launched in early 2022 as a Wordle-inspired music trivia game, in which people guess the name of a song based on the first few seconds of it playing. You have six guesses, starting at one second and increasing slightly in time with each guess, with 16 total seconds of playtime to guess. Ultimately, regardless of whether you guessed the song correctly, you get a chance to "discover the song."
Since its launch, Heardle has proved popular, amassing nearly 2 million users a day in March, according to Yahoo.
People trying to guess today's Heardle were greeted with an updated logo, a Spotify logo in the top left corner, and a new option to listen to the song in full through Spotify at the end of the game.
Spotify said plans for Heardle include expanding the game to other countries in their native languages and folding "other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends -- and have some fun in the process."
Jeremy Erlich, global head of music for Spotify, said the acquisition lines up with the company's plans to add more interactive elements.
"Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs ... and a way to compete with their friends as to who has the best musical knowledge," Erlich said in a statement. "Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem."