Services & Software

Snapchat, but make it professional: LinkedIn tests a Stories feature

The professional-networking site is testing a Stories feature to let people share tips and tricks and moments from work events. All of which disappear after a set time.

LinkedIn hops onto the Stories train.
Carl Court/Getty Images

Professional-networking site LinkedIn has started internally testing a Stories feature, letting users post to their profile a photo or text that'll disappear after a set amount of time, according to a recent blog post from Pete Davies, the company's senior director of product management. Social media giants Snapchat, Facebook and Facebook-owned Instagram already have similar Stories features

The Stories approach became popular on other social media platforms because it's a lightweight, fun way to share something without having it forever attached to your profile, Davies said in the post. LinkedIn's Stories effort will also help the company draw in younger users who've grown up with Stories as a way of communicating, he added.

"We've learned so much already about the unique possibilities of Stories in a professional context," Davies said. "For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, 'and by the way… I noticed you know Linda, could you introduce me?'"

LinkedIn, which has been owned by Microsoft since 2016, will test the Stories feature with members in the coming months, according to the post.