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Short Take: Zip2 to create Orlando city guide

The Tribune Company has inked an agreement for Zip2 to create a city guide for the Tribune newspaper affiliate the Orlando Sentinel. Zip2 will build up the Sentinel site with entertainment, shopping guides, personalization, and self-publishing tools for local businesses. Financial terms were not disclosed, but Zip2 said the two companies will share advertising revenues.

The Tribune Company has inked an agreement for Zip2 to create a city guide for the Tribune newspaper affiliate the Orlando Sentinel. Zip2 will build up the Sentinel site with entertainment, shopping guides, personalization, and self-publishing tools for local businesses. Financial terms were not disclosed, but Zip2 said the two companies will share advertising revenues.