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Short Take: Web reporting service debuts

RelevantKnowledge has unveiled a new reporting service that claims statistically reliable projections on demographic and usage information on visitors to Web sites, a key element in making Web-based publishing attractive to advertisers. Its first report ranked Web sites based on unique visitors during the month of August, finding Yahoo the most popular site with 14.8 million visitors, followed by Microsoft, Netscape, America Online, and Infoseek.

RelevantKnowledge has unveiled a new reporting service that claims statistically reliable projections on demographic and usage information on visitors to Web sites, a key element in making Web-based publishing attractive to advertisers. Its first report ranked Web sites based on unique visitors during the month of August, finding Yahoo the most popular site with 14.8 million visitors, followed by Microsoft, Netscape, America Online, and Infoseek.