CyberDialogue released a study
on consumers' responses to online feedback forms. The study reports that 76 percent of those surveyed have a positive view of submitting personal information online; that 92 percent are willing to indicate hobbies and special
interests online in exchange for custom content; and that 77 percent will
participate in short surveys and provide demographic information about themselves.
Short Take: Study garners online feedback
CyberDialogue released a study on consumers' responses to online feedback forms. The study reports that 76 percent of those surveyed have a positive view of submitting personal information online; that 92 percent are willing to indicate hobbies and special interests online in exchange for custom content; and that 77 percent will participate in short surveys and provide demographic information about themselves.