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Tech Services & Software

Short Take: Riddler teams up with SegaSoft

Interactive Imaginations announced today that Riddler.com has formed a strategic alliance with SegaSoft. Under terms of the alliance, SegaSoft will be able to license components of Riddler's targeted ad-serving and demographic tracking technologies, and Interactive Imaginations will represent advertising sales for all of SegaSoft's Web properties.

Paul Festa

Interactive Imaginations announced today that Riddler.com has formed a strategic alliance with SegaSoft. Under terms of the alliance, SegaSoft will be able to license components of Riddler's targeted ad-serving and demographic tracking technologies, and Interactive Imaginations will represent advertising sales for all of SegaSoft's Web properties.