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Short Take: Firefly, Yahoo personalize content

Firefly Network and Yahoo announced that Web users can receive personalized Web site recommendations using My Yahoo. Using Firefly software tools, Web sites can recognize Firefly Passport holders and then deliver personalized site recommendations, targeted content, and ads.

Firefly Network and Yahoo announced that Web users can receive personalized Web site recommendations using My Yahoo. Using Firefly software tools, Web sites can recognize Firefly Passport holders and then deliver personalized site recommendations, targeted content, and ads.