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Short Take: CBS, Medscape rename health Web site

CBS and Medscape, which recently launched a consumer health Web site, have renamed the site CBS HealthWatch in an effort to present a stronger brand to consumers, Medscape said. Medscape also operates a Web site for health care professionals at Medscape.com.

CBS and Medscape, which a consumer health Web site, have renamed the site CBS HealthWatch in an effort to present a stronger brand to consumers, Medscape said. Medscape also operates a Web site for health care professionals at Medscape.com.