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Short Take: Better Business Bureau seal goes online

Better Business Bureau OnLine will make its seal available to online businesses by the end of April. Sites approved to post the seal will have to meet BBBOnLine standards for customer service and marketplace ethics. As part of the process, the bureau will visit a company's offices to verify its ownership, management, street address, and telephone number.

Better Business Bureau OnLine will make its seal available to online businesses by the end of April. Sites approved to post the seal will have to meet BBBOnLine standards for customer service and marketplace ethics. As part of the process, the bureau will visit a company's offices to verify its ownership, management, street address, and telephone number.