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Short: Audit groups to agree on standard

Audit groups are expected to agree on a common standard for tracking traffic on Web sites this week. As reported by Reuters, there is an need for members of the Audit Bureau of Circulations and the International Federation of Audit Bureaus to set a standard to insure impartial statistics. Advertisers and ad agencies use the data to decide which sites to buy advertising space.

Audit groups are expected to agree on a common standard for tracking traffic on Web sites this week. As reported by Reuters, there is an need for members of the Audit Bureau of Circulations and the International Federation of Audit Bureaus to set a standard to insure impartial statistics. Advertisers and ad agencies use the data to decide which sites to buy advertising space.