Roku warned Monday that that Google's live-TV streaming service YouTube TV may be removed from its popular devices, saying in an email to customers that Google is making unfair, anti-competitive demands that would "manipulate your search results, impact the usage of your data and ultimately cost you more."
YouTube's main app on Roku is unaffected. Roku's standoff with Google concerns only the app for YouTube TV, a subscription service that streams live television channels, typically used as an alternative to cable or satellite for cord cutters.
Google's YouTube called Roku's claims baseless, saying it is negotiating in good faith to reach an agreement so that YouTube TV can continue streaming on Roku devices.
"Unfortunately, Roku often engages in these types of tactics in their negotiations. We're disappointed that they chose to make baseless claims while we continue," YouTube said in a statement. "All of our work with them has been focused on ensuring a high quality and consistent experience for our viewers. We have made no requests to access user data or interfere with search results. We hope we can resolve this for the sake of our mutual users."
Google is facing attacks andon several fronts. Last week, in an antitrust subcommittee about accusations it uses the marketplace heft of its Google Play app store to retaliate against rivals and entrench its own power.
A Roku spokesman said Monday that the company "recently learned that Google may revoke consumers' access to YouTube TV on Roku."
"Google is attempting to use its YouTube monopoly position to force Roku into accepting predatory, anticompetitive and discriminatory terms that will directly harm Roku and our users," he added. Roku said it isn't seeking greater payments from Google and that Google has so far refused to accept Roku's proposal to extend YouTube TV deal.
Carriage disputes between programmers and distributors are nothing new -- they're a routine annoyance for customers of traditional cable and satellite TV. But up until last year, these kinds of service "blackouts" were one of ways streaming set itself apart from the aggravations of television's past.
But in the last year, they've cropped up with the launches of many, such as both HBO Max and NBCUniversal's Peacock failing to launch with support on Roku. The standoff between Roku and Google's YouTube TV demonstrates that even with long-established apps, services and distributors may both agitate to get the upper hand as the dynamic of power evolves for the future of TV.
The tensions come as streaming has grown more popular than ever during the coronavirus pandemic, amplifying a long trend of people watching more video over the internet. Streaming distributors like Roku and streaming programmers like YouTube both want to control the data, money, programming and discovery tools at the heart of your streaming activity. Both sides want to entrench themselves in positions of power for the next era of television.
Google has never disclosed how many people subscribe to YouTube TV. The number of people who use this live-channel service is surely dwarfed by the more than 2 billion people who watch YouTube's main video service. But most YouTube viewing occurs on mobile devices, and YouTube TV -- though much smaller -- is the kind of service that tends to be watched most on televisions, often with a streaming device like Roku.