Services & Software

Reuters courts new fans with face-lift

The financial information company unveils a redesign of its Web site to woo investors who don't already subscribe to its services.

Financial information company Reuters unveiled a redesign of its Web site Wednesday in an attempt to reach investors who don't subscribe to its proprietary services.

The revamped will combine the delivery of breaking financial news with more consumer-oriented services such as Reuters Newsmail, a collection of e-mail newsletters. The newsletters will be offered in a variety of topics such as daily news, technology, business and health.

The revamped site will also feature tools for investors, such as stock quotes, market analyses and portfolio management software.

"The investor-focused revamp of underscores our corporate commitment to expand our business outside our core product line, which is aimed at financial market professionals," said Lavinia Calvert, an executive vice president at Reuters, in a statement.

Today's launch marks a new phase in Reuters' strategy for the financial information site, according to the company. and the newsletter will be initially be supported by advertising and offered to U.S. and U.K. audiences for free. But the company plans to introduce paid services within the next 12 months.

Reuters also plans to expand the site into different foreign language markets in Europe and Asia.

The site redesign comes as Reuters continues to evaluate its recent cost-cutting efforts. Like many media organizations, Reuters has seen hard times this year. The company laid off 50 employees, or 2 percent, of its editorial staff Wednesday, according to a report from The Associated Press.